Why I Stopped Sending B2B Newsletters (And What I Do Instead)

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Here's what you'll learn

After 15 years in B2B email marketing, Natalie Jackson, Director of Demand Generation at CBIZ, is done with newsletters. In this refreshingly honest talk, she explains why traditional B2B newsletters aren't working, how audience behavior has shifted, and what marketers should send instead.

Whether you're struggling with email fatigue, low engagement, or leadership stuck in "we've always done it this way" mode, this session offers a smarter path forward.
  • Why B2B newsletters are becoming ineffective
  • How attention spans and inbox behavior have changed
  • Four pillars of a modern B2B email strategy
  •  Real email examples that connect and convert
  • Tips for sending less but doing more with email

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