Designed vs Text Emails: What Really Works in Email Marketing?

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Here's what you'll learn

Can text-based emails really outperform beautifully designed ones? In this must-watch session, email strategist Naomi West (Parcel) breaks down the unexpected power of text-based emails, when to use them, and how they fit into every stage of the customer lifecycle.

Whether you're in SaaS, e-commerce, or nonprofit marketing, Naomi reveals proven tactics, real-world examples, and the surprising results of A/B tests that challenge the norm. If you're short on time, resources, or creative assets, this talk is your blueprint for making impactful emails that actually convert.
  • The Rise of Text-Based Emails
  • What Is a Text-Based Email?
  • Why Go Text? (Besides Looking Cool)
  • Common Misconceptions and Pitfalls
  • Text-Based Emails in the Customer Lifecycle
  • What Actually Works? (Best Practices)
  • Case Studies and Real-World Examples

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