How to use Merge Tags

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Here's what you'll learn

In this video, we'll dive into Merge Tags and Special Links, exploring how they enable you to personalize emails and create dynamic, responsive content. Discover how to leverage these tools in Beefree to craft engaging, customized email campaigns that resonate with your audience.

What are Merge Tags?
Merge Tags are placeholders in your emails that get replaced with real values when sent. Whether you’re adding a recipient’s first name, email address, or other personalized details, Merge Tags make it easy to create customized email content that feels personal and relevant.
  • What are merge tags? 
  • Alternative names for merge tags
  • Beefree vs. ESPs 
  • Using merge tags in Beefree 
  • Default syntaxes for sending platforms 
  • Required merge tags for HubSpot 
  • Managing custom merge tags 
  • Creating custom personalization tokens (merge tags) in HubSpot 
  • Using special links in Beefree 

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