Mapping Your Zone of Genius: Building a Business Case for Boundaries

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Here's what you'll learn

Feeling stuck in the short-term email fire drill loop? In this session from Unspam, Anne Wave, Director of Lifecycle Marketing at Alma, walks us through how to map your "zone of genius" — the powerful intersection of what your business needs, what your customer wants, and what actually drives revenue.

Whether you're a team of one or leading a growing lifecycle org, this talk is your permission slip to protect your time, speak up, and shift from reactive to strategic.
  • Defining the Zone of Genius
  • Lifecycle Marketing Challenges
  • Inventory of Work
  • Connecting Work to Revenue
  • Team Insights and Exercises
  • Presenting to Management

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