The ICE-T Framework: How to Know Which Experiments Matter (Before You Launch Them)

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Here's what you'll learn

Want to stop wasting time on tests that don’t move the needle? Meet the ICE-T Framework.

In this session, lifecycle marketing expert Allison Bryant introduces a powerful method for prioritizing marketing experiments before investing time and effort. Whether you’re in SaaS, eCommerce, or nonprofits, this practical framework helps you determine which tests are actually worth launching and which ones can wait.
  • Introduction to Achieving Goals
  • Understanding the ICT Framework
  • Calculating Audience Metrics
  • The Role of Lifecycle Marketers
  • Experimentation and Its Importance
  • The Power of Experimentation

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