Mastering Email Marketing with Gen AI: Insights from Kath Pay
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Here's what you'll learn
Join Kath Pay, CEO of Holistic Email Marketing, as she shares expert insights on leveraging behavioral science and generative AI to create high-converting email campaigns. With over 26 years of experience, Kath breaks down key strategies, including persuasion principles, cognitive biases, and buyer modalities, to help you craft more engaging emails.
Discover how to balance AI-generated content with human creativity, ensure ethical AI use, and optimize your campaigns with effective A/B testing. Plus, explore real-world examples and actionable tips to improve email engagement and drive conversions.
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