Mastering Email Marketing with Gen AI: Insights from Kath Pay

Write your awesome label here.

Here's what you'll learn

Join Kath Pay, CEO of Holistic Email Marketing, as she shares expert insights on leveraging behavioral science and generative AI to create high-converting email campaigns. With over 26 years of experience, Kath breaks down key strategies, including persuasion principles, cognitive biases, and buyer modalities, to help you craft more engaging emails.

Discover how to balance AI-generated content with human creativity, ensure ethical AI use, and optimize your campaigns with effective A/B testing. Plus, explore real-world examples and actionable tips to improve email engagement and drive conversions.
  • How behavioural science enhances email marketing
  • AI-powered email strategies for better engagement
  • Tips for Effective AI Prompting
  • Applying Persuasion Principles
  • Cognitive Bias in Focus
  • Addressing Buyer Modalities
  • Integrating Gen AI into Email Marketing Strategy

Up next