Ew, Feelings: 7 Emotional Triggers that Drive Users to Take Action

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Here's what you'll learn

Ew, feelings! But what if those exact feelings, like frustration, hope, skepticism, and even flattery, are the secret to turning browsers into buyers? In this fun and unfiltered talk, copywriter and email strategist Lianna Patch breaks down the 7 emotional triggers that drive users to act (yes, even in B2B). ‪

This session has real-life copy examples, spicy humor, and actionable takeaways. If your copy’s feeling flat, it might just need more feels.
  • Harness pain without being manipulative
  • Build trust with skepticism
  • Tap into hope, excitement, and confidence
  • Use flattery the right way
  • Create CTAs that don’t suck (no more “Learn More”)

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